Reaching out masss social media customers are easy now.
The customers can enjoy the referral program scheme which allows earning some good amount of money by referring more friends or relatives to the site. If the referred person buys anything on the site, then the customer will enjoy a referral amount. This program can bring in focused customers.
Vendors can sign up to the site from the front end itself. Later the admin can approve their registration and provide with login credentials and make them a profitable vendor part of the website.
Emails and newsletter is the best communication medium to keep the customers informed about the latest products & announce special discounts. It serves as a central database to send bulk emails with help of email templates.